Professional Corporate Logo Design Or Design The Logo Yourself? Which Would Bring Better Results

Posted in Must Haves by charlestang on July 10th, 2009

If you were to ask the top executives at Exxon Mobile or Toyota how important it is to have a good logo design and they would probably end up giving you a a lecture an in-depth lecture. To put it briefly, good logos are good for business.

If your business is just getting of the road, you may need all the help you can possibly get beginning with a professional looking logo design. During your search for logo designers you would have noticed many sites offering logo design as well as DIY logo designs. Which should you choose?

To help you make up your mind, here are a few points to reflect upon on both options.

DIY Logo Design Sites
By using ‘logo design software’ users are provided the chance to ‘design’ their very own logo. In actual fact, users end up putting together pre-fab designs and customizing them by changing the colors and placements of the images supplied. These cookie cutter designs take the least amount of time to produce and are very cheap but they do have a downside or two.

For starters, these logos would probably not be totally unique especially if someone else has used the same image from the same DIY logo design site. To be fair, these sites do boast thousands of image samples to select from to reduce the probability of the same images being used by another.

Having stated that, all it takes is one other party using the same image, to put paid any trademarking prospects. Companies with logos utilizing public domain clip art would find it hard to have their logos trademarked.

Designs By custom logo design
Usually, custom logo designs by logo design pros are more professional looking than those created by DIY sites. Most net based designers charge between $50 and $250 to produce a unique company logo for you in less than 3 days.

However, the net is loaded with custom logo design firms offering services at roughly the same prices. Here are a few pointers to help you choose the ones that afford the best value for money.

Revisions
Make sure you opt for a design agency that offers unlimited or at least 12 revisions with your design package. Some designers only offer a single revision and charge you for any additional modifications.

100% Satisfaction Guarantee
There are times, no matter how much effort they put in, designers just cannot seem to satisfy their customers. A 100% satisfaction guarantee would make certain the client gets back his investment in the unfortunate event of such cases.

Multiple File Formats
There are certain design companies which charge for high-res files. Examine the fine print and make sure you go with firms which give you multiple file formats together with your final logo design at the price stipulated when you sign up. You would need these files if you ever decide to use your logo for print purposes.

To put it succinctly, always engage a professional logo designer unless you really cannot afford to spend $50 - $100 on design charges. Bearing in mind that your company’s image could be at risk if you don’t, it is certainly money well spent.

Rex Hunter has been in the advertising industry for the best part of 15 years. He lauds the importance of affordable quality image and branding for new businesses. Click here for custom logo design at only $69.97. 100% Satisfaction Guaranteed. View Logo Samples Now!